Strategic Memos
These memos were created as part of my final projects for a public relations course. Each assignment required me to develop creative, detailed plans for brand partnerships, event rollouts, and media strategy. From a Patagonia x Sundance campaign to an A24 rooftop premiere, these projects reflect my ability to craft thoughtful, multi-platform PR initiatives.
Patagonia x Sundance x Atomic Competition Event
This mock strategic memo was developed for a competition and proposes the #PeakToPremiere campaign—a collaboration between Patagonia, Atomic Skis, and Sundance. The campaign connects outdoor adventure with cinematic storytelling through a sweepstakes, exclusive events, and digital content.
A24 x Melrose Rooftop Theatre
This mock strategic memo was created for a class project and outlines a proposed partnership between A24 and Melrose Rooftop Theatre for the premiere of MaxXxine. It includes a press kit with a pitch letter, fact sheets, social media strategy, and promotional assets to support the event.
